Steven Cahill

The latest rumor to circulate the Internet is that Google is in the final stages of negotiation to buy Twitter, the micro-blogging service.

So Google want to purchase Twitter.  Twitter has been valued at $250 Million and Google offered them $500 Million only six months ago in which Twitter turned down the offer.

But what is Twitter’s real value to Google? The likely possibilities include:

1. News: breaking stories are often posted to Twitter first, e.g. the terrorist attacks in Mumbai, the plane crash into the New York Hudson river, and the shocking revelation that Stephen Fry was stuck in a lift.
2. Hot topics: Google could gather valuable marketing knowledge about the latest buzz on the net.
3. User base: Twitter has almost 10 million users that Google can target.
4. Advertising revenue: chat-sensitive adverts could appear.
5. Search: if Google can not monetize Twitter’s search, then no one can.
6. Market domination: owning Twitter makes Google bigger and stronger than before.

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